I wonder if Bath & Body Works has ever considered pairing His and Hers fragrances.  Not the same scent, but complimentary.  For him, maybe a cedar or sandalwood based scent.  Something like that.  For her, a companion scent such as a citrus or floral.  Each one good alone, but when put together... even better! 
Might make a good Valentine's promotional thing...
 
 
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